SEO TIPS 2013

Targeted traffic will be the central part of a very good internet site. Search engines like yahoo have become the leading way of taking visitors for an on the net business. Traffic can easily turn straight into potential business and earnings for virtually every website owner.

Word of advice 1: Steer clear of Bad Code.

Make sure web pages tend to be W3C Compliant. Search engines like yahoo crawlers investigate as a result of internet websites simply by analyzing services program code. Taking that approach would be to produce html clean up and miscalculation free making sure that these types of crawlers will be able to list just about every webpage of an internet site. Possessing glitches can imply all of your web page won't get found with the crawlers, and in the long run may result in a reduced webpage ranking.

Word of advice 2: Make use of Related Keywords and phrases.

If a internet site is around Belgian chocolate, after that follow specific key terms. For example "gourmet Belgian chocolate" and "Belgian chocolate truffles" can be great options as they are very specific. The harder specific a new key word is actually, the particular a lesser amount of rivalry it is going to get in search engine results positioning. This allows web sites to have an much easier time ranking, along with a greater position in Google.

Word of advice 3: Clever Search phrase Placement.

Following the key terms have been determined, they will display someplace inside web page identify and header tag cloud. The particular key terms should also take the web web pages physique, but stay away from overdoing the particular key word thickness.

Word of advice some: Obtain One way links.

Related newly arriving back links coming from additional internet websites which are 'trusted' can easily improve the web-site's optimization. Attempt to avoid paid out hyperlink backside and a lot of reciprocal back links  Steer clear of hyperlink strategies.

PubCon 2012 slides: disavow links tool

Webmaster level: Advanced

Today we’re introducing a tool that enables you to disavow links to your site. If you’ve been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you address the issue. If you haven’t gotten this notification, this tool generally isn’t something you need to worry about.

First, a quick refresher. Links are one of the most well-known signals we use to order search results. By looking at the links between pages, we can get a sense of which pages are reputable and important, and thus more likely to be relevant to our users. This is the basis of PageRank, which is one of more than 200 signals we rely on to determine rankings. Since PageRank is so well-known, it’s also a target for spammers, and we fight linkspam constantly with algorithms and by taking manual action.

If you’ve ever been caught up in linkspam, you may have seen a message in Webmaster Tools about “unnatural links” pointing to your site. We send you this message when we see evidence of paid links, link exchanges, 
or other link schemes that violate our quality guidelines.
If you get this message, we recommend that you remove from the web as many spammy or low-quality links to your site as possible. This is the best approach because it addresses the problem at the root. By removing the bad links directly, you’re helping to prevent Google (and other search engines) from taking action again in the future. You’re also helping to protect your site’s image, since people will no longer find spammy links pointing to your site on the web and jump to conclusions about your website or business.

If you’ve done as much as you can to remove the problematic links, and there are still some links you just can’t seem to get down, that’s a good time to visit our new Disavow links page. When you arrive, you’ll first 
select your site.

You’ll then be prompted to upload a file containing the links you want to disavow.

The format is straightforward. All you need is a plain text file with one URL per line.
An excerpt of a valid file might look like the following:

# Contacted owner of spamdomain1.com on 7/1/2012 to

# ask for link removal but got no response

domain:spamdomain1.com

# Owner of spamdomain2.com removed most links, but missed these

http://www.spamdomain2.com/contentA.html

http://www.spamdomain2.com/contentB.html

http://www.spamdomain2.com/contentC.html

In this example, lines that begin with a pound sign (#) are considered comments and Google ignores them. The “domain:” keyword indicates that you’d like to disavow links from all pages on a particular site (in this case, “spamdomain1.com”). You can also request to disavow links on specific pages (in this case, three individual pages on spamdomain2.com). We currently support one disavowal file per site and the file is shared among site owners in Webmaster Tools. If you want to update the file, you’ll need to download the existing file, modify it, and upload the new one. The file size limit is 2MB.

One great place to start looking for bad links is the “Links to Your Site” feature in Webmaster Tools. From the homepage, select the site you want, navigate to Traffic > Links to Your Site > Who links the most > More, then click one of the download buttons. This file lists pages that link to your site. If you click “Download latest links,” you’ll see dates as well. This can be a great place to start your investigation, but be sure you don’t upload the entire list of links to your site -- you don’t want to disavow all your links!

The content has been taken from official Google blog.