Google AdWords Advanced Search Exam Answers 2015

on Monday 28 December 2015
*Disclaimer: All questions are from live exam in the month of December 2015. Using these answers resulted in 83% on the test, so they are not all correct. Double check your answers when taking the exam!

How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts

A)  Add a customized column for "queries" on the Keywords tab
B)  Use the Ad Preview and Diagnosis Tool on the Tools tab
C)  Review " Automatic placements" on the Display Network tab
D)  Select the "Details" drop-down menu on the Keywords tab (Ans)

On which tab can advertisers see credits for invalid clicks within their AdWords accounts?

 A)  Opportunities
 B)  Billing (Ans)
 C)  My account
 D)  Campaigns

In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

 A)  Use at least five keywords from the ad group directly in the ad text
 B)  Use account statistics and reports to monitor ad performance (Ans)
 C)  Include words like "find" and "searchA" in the ad text
 D)  Include no more than one ad text per ad group

Which information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?

 A)  Manual bid changes
 B)  Historical conversion data (Ans)
 C)  Test conversions
 D)  Forecast data

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:
  A)  highest maximum cost-per-click (CPC) bid
  B)  most historical data in the account
  C)  best Quality Score (Ans)
  D)  highest Ad Rank

A high Quality Score can:

  A)  be assigned to negative keywords
  B)  improve an ad's position (Ans)
  C)  be achieved with an increase in bid
  D)  prevent an ad from being served

Each of the following are benefits you would expect from Product Listing Ads except:

  A)  Ease of targeting without needing keywords
  B)  More traffic and leads
  C)  Automatically produced video commercials (Ans)
  D)  Better qualified leads

The AdWords Application Programming Interface (API) allows developers to use application that:

  A)  are accessible only through AdWords editor
  B)  can appear throughout the Google Search Network
  C)  can be uploaded into the Ad gallery
  D)  interact directly with the AdWords server (Ans)

What are Sitelinks?

  A)  Links from other sites to your site
  B)  Links to other websites that appear beneath the text of your Search ads
  C)  Links to more pages of your site that appear beneath the text of your Search ads(Ans)
  D)  Links from your site to other sites

An advertiser can apply mobile bid adjustments at which of the following levels?

  A)  Campaign level (Ans)
  B)  Keyword level
  C)  Account level
  D)  Ad level

AdWords Editor allows users to:

  A)  invite new users to share accounts
  B)  find relevant ads on Google partner sites
  C)  make live edits to multiple accounts simultaneously
  D)  access multiple accounts offline (Ans)

One factor the AdWords system uses to calculate an ads actual cost-per-click (CPC) is the:

  A)  actual cost-per-click (CPC) of the ad showing one position lower on the page (Ans)
  B)  location targeting of the ad showing one position lower on the page
  C)  cost-per-thousand impressions (CPM) of the ad showing one position lower on the page
  D)  Ad Rank of the ad showing one position lower on the page

Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on:

  A)  mobile devices with GPS enabled only
  B)  Google Maps only
  C)  any networks selected in the campaign settings (Ans)
  D)  Google search only

What is the definition of actual cost-per-click (CPC)?

  A)  The average CPC the advertiser needs to pay in order to achieve top position
  B)  The least possible CPC the advertiser needs to pay to maintain an achieved position
  C)  The CPC according to a price list, which is then updated daily
  D)  The CPC an advertiser was charged minus credits for overshot daily budget

An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?

  A)  The Quality Score for the account was reset after the ad was edited (Ans)
  B)  The advertisers landing page is down for maintenance
  C)  The edited ad is less relevant to the keywords within the ad group
  D)  The edited ad has a lower conversion rate after the changes were made

You are running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?

  A)  ($10)*(% Basic customers)*(Basic average lifetime in months) + ($20)*(% Pro customers)*(Pro average lifetime in months) (Ans)
  B)  ($10)*(% Basic customers) + ($20)*(% Pro customers)
  C)  ($10+$20)*(% Basic customers)*(Basic average lifetime in months)/($20)*(% Pro customers)*(Pro average lifetime in months)
  D)  ($10*$20)(Total monthly conversions)/(Total customer count)

An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:

  A)  Ads tab of a specified group
  B)  Ad extensions tab
  C)  Opportunities tab
  D)  "Details" drop-down menu on the Keywords tab. (Ans)

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

  A)  Change keyword match types from exact match to phrase match.
  B)  Make changes to improve the Quality Score of the ads keywords (Ans)
  C)  Lower bids on keywords with high clickthrough rates (CTRs).
  D)  Review Impression Share report data to identify missed opportunities

Which allows advertisers to automate AdWords reporting and campagin management?

 A)  Use of Structured Query Language (SQL) server reporting services
 B)  Execution of multiple reporting tasks from multiple computers
 C)  Execution of repetitive Data Mining Extensions (DMX) queries
 D)  Use of an AdWords Application Programming Interface (API) web service (Ans)

How might an advertiser compare, over time, two campaign metrics such as "cost per conversion" and "cost"?

 A)  Run an impression share report and select to display the two metrics
 B)  Filter all keywords with an average position greater than three
 C)  Select the two metrics in "Graph options" on the Campaigns tab. (Ans)
 D)  Search the account for keywords with high average cost-per-click (CPC) bids.

In an AdWords account, which statistic is viewable for each ad group?

 A)  Purchase funnel abandonment by step
 B)  Average cost-per-click (CPC) (Ans)
 C)  Percent of impressions blocked by negative keywords
 D)  Performance by Internet Protocol (IP) address

Linking your Google+ Page to your AdWords account...

 A)  Cannot be done if you have a Google Merchant account
 B)  Requires a 2-month approval process
 C)  Enables users to login to your website through your Search advertisements
 D)  Enables you to show more endorsements for your business from your customers and supporters (Ans)

Which is the quickest way to add a long list of locations to target in an AdWords campaign?

 A)  Select "Bulk locations" in the advanced section of a campaigns location settings (Ans)
 B)  Add locations as keywords to the campaign
 C)  Search for each location in the search tab of locations settings
 D)  Enter a value in the "Show my ads within" box

Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:

 A)  duplicate keywords added to multiple ad groups in one campaign
 B)  incorrect IP address information filtered from Google Analytics
 C)  Internet Service Providers (ISPs) who assign the same IP address to multiple users (Ans)
 D)  query parsing being used to show geo-targeted ads to users in a different city

A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the users experience?

  A)  Link to the webpage that is relevant to the ad and remove the pop-ups (Ans)
  B)  Ensure that the pop-ups relate to the users search
  C)  Edit the ad text to promote the sunglasses in addition to the sneakers
  D)  Provide original content that cannot be found on another site

You are an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

A)  Predetermined budget to be divided across all platforms. Allocate the most budget to the platforms with the lowest CPA
B)  Unlimited budget on all platforms where ROI is positive. Use a single CPA taret for all channels which matches the channel with the lowest CPA
C)  Predetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms
D)  Unlimited budget on all platforms where ROI is positive. Find a different CPA for each platform which maximizes profit based on costs, sales volume, & contribution to overall marketing campaign. (Ans)

You can add a '+' modifier in front of broad match keywords to...

A)  specify that certain words must be included in someones search term to trigger your ads (Ans)
B)  indicate that this keyword should be dynamically inserted into your ad text
C)  only trigger ads when the Google+ social extension is available
D)  overrides negative keywords with an explicit positive keyword

Exact Match Impression Share metrics:

A)  are available for both Search and Display Network campaigns
B)  summarize impression share statistics for all keywords currently set to exact match
C)  calculate impression share as if all keywords were set to exact match (Ans)
D)  are only available at the account level

An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display

 A)  a page of the top-selling dresses for all seasons
 B)  a catalog of all dresses available on the website
 C)  several colors of spring dresses (Ans)
 D)  spring dresses, skirts, belts, and shoes

An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrase to occur?

 A)  The cost-per-click (CPC) bid was lower than the recommended amount (Ans)
 B)  The specific Conversion Optimizer code snippet was not added to the site
 C)  The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount
 D)  The ads in the campaign are waiting to be approved

In a Reach and Frequency report, "Frequency" is defined as the:

 A) The average number of times a unique user sees an ad over a given time period (Ans)
 B)  total number of ad impressions
 C)  average number of times a video ad is played by a user
 D)  average number of times an ad appears on a single webpage

Reviewing "Search Terms" data on the Keywords tab will help advertisers to identify

 A)  new keywords ideas for a campaign (Ans)
 B)  keywords with low Quality Scores
 C)  potential new placements to target on the Google Display Network
 D)  ad groups or campaigns that should be paused

Dynamic search ads would be most helpful for...

 A)  Websites with hundreds or thousands of products, services, or listings that frequently change
 B)  Moving an ads position dynamically in whatever direction a users eyes are looking
 C)  Campaigns that need to reduce exposure on competitive keywords
 D)  A local restaurant with a dynamically changing menu that offers fresh new entrees every few months (Ans)

Janes e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Janes profit-per-conversion before advertising expenses?

 A)  (Avg Revenue per Order) * (Profit Margin) (Ans)
 B)  (Total Profit)/(Total Revenue)
 C)  (Avg Profit per Order) * (Conversion Rate)
 D)  (Avg CPC) * (Conversion Rate)

Which is the next stage of detection in an AdWords accont, if Googles automatic filtering system does not successfully remove all potentially invalid clicks?

 A)  Advertiser reports suspicious activity in the account
 B)  Alert from the AdSense team about publisher suspension
 C)  Third-party analysis of advertisers web server logs data
 D)  Proactive offline analysis by the Google Ad Traffic Quality Team (Ans)

If the query "Seattle plumbers" is entered into Google, Google will use the location term that is part of the query to show ads:

A)  that have included "Seattle" as an exact match in keyword lists
B)  targeted to areas surrounding the city of Seattle
C)  targeted to Seattle, regardless of the users location as long as they are in the US (Ans)
D)  to that user based on IP (Internet Protocol) address

Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code?

A)  Shopping cart header
B)  Confirmation page after a purchase (Ans)
C)  Website homepage
D)  Landing page of an ad

The keyword insertion code in an ads headline reads: "Buy {KeyWord:Books}." The related ad appeared when a user searched "flower books" and the query expanded to a broad-matched keyword in the account, "gardening books." In this example, how would the ads headline be displayed?

 A)  Buy keyword books
 B)  Buy Gardening Books
 C)  Buy Books
 D)  Buy flower books (Ans)

If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should

A)  click "get recent changes" in the tool bar (download recent changes) (Ans)
B)  contact all other account managers
C)  disapprove any new proposals that appear
D)  refresh the account in AdWords

AdWords Campaign Experiments allow you to...

A) Test changes to your account for a portion of the auctions that your ads participates in (Ans)
B)  Automated different images and text on your site to understand what converts most effectively
C)  Receive written feedback from users based on their experience on your site
D)  Request a formal analysis from Googles Campaign Experiments team that isolates the effect of online advertisements of offline purchases

Business listings in Google Places can be:

A)  entered into their own ad auction
B)  location extensions in AdWords (Ans)
C)  conversions in Adwords
D)  physical locations or mobile applications

An ad group contains the phrase-matched keyword "underwater camera." Which search query may trigger an ad in this ad group to display?

A)  affordable underwater digital camera
B)  water-proof camera
C)  camera for use underwater
D)  underwater camera case (Ans)

An advertiser targeting only France determines that clicks have been received from users in Switerzland. Why might clicks outside of the target location occur?

A)  Users globally are searching Google from mobile phones
B)  Users in Switzerland are searching on Googles French domain (Ans)
C)  French users are visiting Switzerland and searching Google
D)  French users were looking at Swiss news sites that show Google display ads

You are gaining a reputation as a true wizard of AdWords and just won a multi-million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?

A)  Set bids that minimize CPA within the top 3 positions, but explain that profit cannot effectively be optimized simultaneously
B)  Explain that all three objectives contradict each other and the tradeoffs at risk. Understand the clients priorities and adopt a bidding strategy with minimal contradictions. (Ans)
C)  Set bids that simultaneously optimize profit, position, and CPA all to the perfect point
 D)  Set bids that minimize CPA while maximizing profit, but explain that position cannot effectively be optimized simultaneously

In a Reach and Frequency report, "Reach" is defined as the:

A)  distance between a user exposed to an ad and the business location of the advertiser
B)  demographic populations to which an ad is served
C)  geographic locations in which an ad is served
D)  number of unique users exposed to an ad
an estimate of the number of users exposed within a selected location target, based on unique cookies (Ans)

At which level of an AdWords account can an advertiser make changes to network and location targeting settings

A)  Account
B)  Ad group
C)  Campaign (Ans)
D)  Keyword

information an advertiser would find in the Change History tool would be

 A)  changes made by the Ad Automator feature
 B)  adjustments made to the daily budget (Ans)
 C)  credit card information associated with the account
 D)  timestamps for when ads were approved or disapproved

An advertiser implements Conversion Optimizer and notices campaigns are receiving fewer conversions than before the tool was implemented. Which action should the advertiser take to increase the number of conversions received?

 A)  Set campaign budget to a 30-day cycle
 B)  Increase the maximum cost-per-acquisition (CPA) bid (Ans)
 C)  Opt out of the Google Display Network
 D)  Narrow location targeting settings

The purpose of a developer or authentication token is to track:

 A)  Application Programming Interface (API) usage (Ans)
 B)  AdWords usage
 C)  Application Programming Interface (API) access by application
 D)  AdWords applications

Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?

A)  (Average deal value) * (10%) / (115%)
B)  (Average deal value) * (0.15)
C)  (Averaage deal value) * (10%) * (115%) (Ans)
D)  (Averaage deal value) * (10%) * (15%)

You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?

A)  Lou: "We get a CPA of $15 on our e-mail campaign. Lets meet or beat that benchmark across all marketing platforms."
B)  Joe: "An MBA class once suggested ad-spend should always be 9% of revenue. Lets use that as our target ROI."
C)  Jane: "A $15 CPA is okay, but if we could get it down to $10, that would give us more profit-per-customer."
D)  Pete: "Lets start by verifying our campaign is profitable, then test different CPA tarets to find which maximizes total profit." (Ans)

An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure acheives both goals?

A)  Run everything in a single campaign, allocating the set marketing budget to it
B)  Automated everything in a single campaign with Branding and ROI optimizer
C)  Allocate the set marketing budget across dedicated branding campaigns. Create a separate campaign that can extend its daily budget after profitability is achieved. (Ans)
 D)  Divide the marketing budget between Search and Display and run two separate campaigns

An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:

A)  filtered out of the account before they accrued cost (Ans)
B)  charged to the account
C)  removed as a result of a proactive investigation
D)  credited to the account

Which AdWords feature is compatible with Conversion Optimizer

A)  Separate Display Network bids
B)  Advanced Ad Scheduling
C)  Enhanced CPC (Ans)
D)  Ad Extensions

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

A)  My Client Center (MCC)
B)  AdWords Application Programming Interface (API)
C)  AdWords editor (Ans)
D)  Automatic cost-per-click (CPC) bidding

How does the Conversion Optimizer use an advertisers cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?

A)  The CPA bid is multiplied by the predicted conversion rate (Ans)
B)  The CPA bid is the highest the system will allow the CPC bid to reach
C)  The actual CPC bid is based on current max CPC settings
D)  The CPC bid is one-tenth of the CPA bid by default

What determines a keywords clickthrough rate (CTR)?

 A)  Number of impressions divided by the average position
 B)  Number of clicks accrued per day
 C)  Number of impressions divided by the number of clicks
 D)  Number of clicks divided by the number of impressions (Ans)

You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?

A)  Click-to-call ads are priced by the minute based on the call's duration
B)  Prices are negotiated in advance with discounts for bulk purchases
C)  The cost is the same as a standard click on the ad (Ans)
D)  Click-to-call ads are flat-fee based on the caller's phone model

A user conducts a search on the term "laptop computers" and clicks on an ad. Which landing page would be the most relevant to that user?

A)  A category page containing both laptop and desktop computers
B)  An electronic store's homepage
C)  A category page containing a variety of laptop computers (Ans)
D)  A product page for a desktop computer

An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:

A)  negative keywords such as -review or -comparison (Ans)
B)  phrase match keywords such as "laptop" or "computer"
C)  negative match keywords such as -buy or -purchase
D)  exact match keywords such as [rate], [review], or [compare]

Often, the "last click" before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data?

A)  Campaign Settings
B)  Search Funnels (Ans)
C)  Billing Preferences
D)  AdWords Editor

A new coffeehouse downtown would like to run an "afternoon espresso" promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?

A)  Position Preference
B)  Automatic Bidding
C)  Ad Scheduling (Ans)
D)  Keyword Planner

Which feature distinguishes location extensions from regional and customized campaign targeting?

A)  Location extensions will appear when a user located near the advertised business searches on relevant terms.
B)  Customized campaign targeting determines which address appears below the ad.
C)  Location extensions will appear when an advertiser has targeted a specific region or location
D)  Customized campaign targeting is required in order to enable location extensions (Ans)

An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?

A)  Look at click patterns over time and rule out legitimate reasons for increased activity (Ans)
B)  Submit an invalid clicks report to the Google AdWords team
C)  Pause the affected campaign until an invalid clicks investigation is complete
D)  Submit new ad text variations for review

One reason for using Conversion Optimizer is to:

A)  maximize ad exposure
B)  dynamically manage ad position
C)  generate more clicks than manual bidding would generate
D)  avoid unprofitable clicks (Ans)

How should advertisers use their websites to help them structure their accounts?

A)  Organize ad groups and campaigns to reflect the layout of the website (Ans)
B)  Organize keywords to cover each word represented on the website
C)  Add the website's URL as a keyword to each ad group
D)  Add the headings from the website as keywords across campaigns

Which is the most appropriate action to take when a keyword is below the "first page bid estimate" listed in the Status column of the Keywords tab?

A)  Consider increasing the bid or editing the keyword to improve Quality Score (Ans)
B)  Delete the keyword from all instances in the account
C)  Change the match-type to the keyword to Exact
D)  Always increase the keyword bid to the "first page bid estimate"

Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance

A)  Monitor overall changes in clicks received
B)  Enable and disable Conversion Optimizer every other day to observer differences
C)  Compare average CPA and conversion rate before and after using Conversion Optimizer(Ans)
D)  Install new Conversion Tracking code

What can be learned from a Search Funnel?

A)  Search impressions share for the last 30 days compared to CPC trends over time
B)  Budget usage for all Search Campaigns, including budget limitations and opportunities for more traffic
C)  The number of searches completed during a given period of time
D)  The series of steps a customer takes before completing a conversion, including information on ads, clicks, and other elements of your campaign (Ans)

To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:

A)  managed placements and keywords
B)  destination URLs set at the ad group level
C)  at least 50 keywords
D)  keywords that are also included in the ad text (Ans)

Which are key elements to keep in mind when optimizing a landing page for AdWords

A)  Prominent headlines in several font styles and text sizes
B)  Clear landing page layout and several links to related websites
C)  Relevant and original content that clearly represents the business (Ans)
D)  Correct programming language used to construct site

The IP Exclusion tool allows advertisers to:

A)  discover IP addresses of competitors
B)  obtain IP addresses for valuable website visitors
C)  determine which IP addresses have seen ads
D)  prevent specific IP addresses from seeing their ads (Ans)

Which scenario would record to two conversions (1-per-click)?

A)  A users clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again
B)  A user clicks on an ad, does not convert, then returns to the site using a bookmark within 30 days and converts
C)  A user clicks on an ad and does not convert. The user performs the search again the following day, clicks on the same ad and converts
D)  A user clicks on an ad and converts. The user performs the search again the following day, clicks on the same ad and converts again (Ans)

How could an advertiser determine the most profitable keywords within a campaign?

A)  Compare the costs accrued by each keyword with the conversion data for that keyword (Ans)
B)  Identify the keywords with the lowest "first page bid estimates"
C)  Compare the total clicks to total conversions for each keyword in the account
D)  Identify the keywords with the highest click-through rate

Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?

A)  AdWords API Sandbox (Ans)
B)  Ad Preview Tool
C)  AdWords API Tokens
D)  Keyword Planner

An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?

A)  Ad Preview and Diagnosis Tool (Ans)
B)  Keyword Planner
C)  Display Planner
D)  Change history

Which approach to bidding is best suited to maximize profit?

A)  Maximize ROI as a percentage (Ans)
B)  Minimize CPA
C)  Maximize conversions
D)  Balance CPA and # of conversions

In order to differentiate ads from the ads of competitors, advertisers creating text ads should:

A)  mention competitor offers and prices
B)  use special characters, such as asterisks or hashes
C)  use exclamation points and capital letters
D)  include prices, promotions, and a call-to-action (Ans)

Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:

A)  impressions for their daily budget
B)  conversions based on their conversion goals
C)  clicks for their daily budget (Ans)
D)  impressions in their preferred position range

An advertiser that uses ad scheduling has a custom bid adjustment for 9pm - 12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?

A)  USD$0.70 (Ans)
B)  USD$0.33
C)  USD$0.03
D)  USD$0.30

You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which results is most likely?

A)  Receive more conversions while paying more on average per conversion
B)  Receive fewer conversions while paying more on average per conversion (Ans)
C)  Receive more conversions while paying less on average per conversion
D)  Receive fewer conversions while paying less on average per conversion

An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies?

A)  Cheap, cheap, cheap monitors
B)  20-70% off LCD monitors (Ans)
C)  BUY affordable LCDs
D)  **Free** shipping on LCDs

An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

A)  Edit the ad text to include a more relevant destination URL
B)  Upgrade to a faster web server to reduce page load time
C)  Redesign the landing page to create a better experience for users
D)  Use keyword matching options to help remove irrelevant searches (Ans)

Which is a benefit of using AdWords editor?

A)  Users with My Client Center (MCC) Reports Access can make edits to an account
B)  Multiple users can share archives and proposals for an account
C)  Multiple users can make offline changes to Account Preferences (Ans)
D)  Conflicts between changes made by importing a file do not need to be resolved prior to posting

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

A)  a user clicks on an AdWords ad
B)  multiple conversions result from a single AdWords ad click
C)  a single conversion is made within 30 days following an AdWords ad click (Ans)
D)  a user visits a website within 30 days of clicking on an AdWords ad

An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?

A)  The advertiser's daily budget is not set to the recommended amount
B)  The advertiser's campaign targets the Google Display Network only
C)  The advertiser advertises a service rather than a product
D)  The advertiser has fewer than 15 conversions in the last 30 days (Ans)

Which is a recommended action for new mobile preferred ad creative?

A)  Target Search Network only
B)  Integrate mobile Flash video ads
C)  Use a mobile-optimized landing page (Ans)
D)  Use exact match only

Which can be specified at the campaign level?

A)  Ad text
B)   Billing preferences
C)  Destination URLs
D)  Network distribution (Ans)

What is a benefit of using the AdWords Application Programming Interface (API)?

A)  Programmers benefit from third-party coding support
B)  Advertisers can log into the AdWords account to upload changes
C)  Programming skills are not necessary
D)  Advertisers can make dynamic changes to their AdWords accounts at scale (Ans)

It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:

A)  make strategic changes to the account to improve performance (Ans)
B)  upload goals to the "Advertising Goals" section in their account
C)  bid separately for each ad variation based on its performance
D)  manually increase clickthrough rate (CTR) to improve performance

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?

A)  Change History (Ans)
B)  Billing Summary
C)  Campaign Settings
D)  Keyword Planner

Jane uses AdWords to promote her online shoe sore and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:

A)  inaccurate web server log information
B)  automated software designed to click on her ads
C)  users who are comparison shopping for shoes (Ans)
D)  users who click on an ad on the Google Display Network

Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?

A)  Branding campaign with set marketing budget, prioritizing current ad position over more clicks
B)  Unprofitable campaign, planning to scale up exposure if profitability can be achieved
C)  Branding campaign with set marketing budget, prioritizing more clicks over current ad position
D)  Profitable campaign, missing additional profitable conversions when budget limits exposure (Ans)

Which is a benefit of linking Google Places account to an AdWords campaign?

A)  Free organic search results for the advertiser's business will be more likely to show on Google Maps
B)  Adding or updating addresses in Google Places automatically updates validated addresses used for ads (Ans)
C)  Geographical targeting automatically expands to include all regions
D)  Additional icon options are available for ads when using Google Places

An advertiser's ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?

A)  Perform Google searches on the same keywords to build data points
B)  Run a keyword diagnosis for the keyword in question (Ans)
C)  Use the Keyword Planner to include more variations of a given keyword
D)  View the Search terms report to determine the root cause

What kind of click volume increase is likely to be immediately filtered from an AdWords campaign

A)  "peak season" of a product or service
B)  improvement in an ad's position
C)  a related press release
D)  automated clicks (Ans)

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank

A)  An increased CPC bid leads directly to a small increase in Ad Rank
B)  CPC bid only affects Ad Rank on the Search Network
C)  An increased CPC bid leads directly to a large increase in Ad Rank
D)  CPC bid is one factor that affects Ad Rank (Ans)

A florist is advertising five types of flowers, including red roses. When a user types the phrase "red roses" into Google, the advertiser's ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

A)  The page on the site that displays only roses (Ans)
B)  The homepage that displays all five types of flowers
C)  The "Contact Us" page of the site
D)  The page on the site where users can register as "frequent shoppers"

Which is a benefit linking a Google My Business account to an AdWords campaign?

A)  Geographical targeting automatically expands to include all regions
B)  Additional icon options are available for ads when using Google My Business
C)  Free organic search results for the advertiser's business will be more likely to show on Google Maps
D)  Adding or updating addresses in Google My Business automatically updates validated addresses used for ads. (Ans)

Local Google+ pages created on Google My Business can be:

A)  physical locations or mobile applications
B)  entered into their own ad auction
C)  location extensions in AdWords (Ans)
D)  conversions in AdWords

How does Conversion Optimizer determine the optimal cost-per-click (CPC) bid?

A)  It uses your conversion history to bid higher when a conversion is more likely (Ans)
B)  It sets CPC bids as one-tenth the current CPA bid setting
C)  It only allows CPC bids lower than the current CPA bid setting
D)  It bids a static CPC value based on current max. CPC settings

An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?

A)  Change the zip code in the AdWords account
B)  Set a location bid adjustment (Ans)
C)  Show ads only on the Search Network
D)  Set a language bid adjustment

Which is a recommended best practice when creating a new mobile-preferred ad creative?

A)  Target Search Network only
B)  Use exact match keywords only
C)  Use a mobile-optimized landing page (Ans)
D)  Integrate mobile Flash video ads

SEO : Spy Your Competitors with Tools

on Thursday 24 December 2015

Tools that you can try for your competitor analysis to beat them in following terms

  • Traffic estimation 
  • Keywords analysis
  • Backlinks history   For traffic estimation, Keywords of competitors  : Backlink report , anchor text and quality links  (Paid Campaign Estimation like budget , keywords etc.) 
OpenSiteExplorer:  Is well known and easy to use tool by Moz , you can follow the competitor backlinks but also strategies the link building for you website .  Site’s backlink profile .
Magestic SEO  :   (Backlinks History)

Google Update - Started Indexing HTTPS Pages before HTTP Pages

on Wednesday 23 December 2015
Google, in a bid to re-adjust its indexing system and for a securer web, has issued a notice saying that it will Begin To Index HTTPS Pages First, Before HTTP Pages. When two URLs from the same domain appear to have the same content but are served over different protocol schemes,
as per the announcement, it will typically choose to index the HTTPS URL first.

The announced changes has already come into effect from 22nd December 2015 the conditions are as follows:

  • It doesn’t contain insecure dependencies.
  • It isn’t blocked from crawling by robots.txt.
  • It doesn’t redirect users to or through an insecure HTTP page.
  • It doesn’t have a rel=”canonical” link to the HTTP page.
  • It doesn’t contain a noindex robots meta tag.
  • It doesn’t have on-host outlinks to HTTP URLs.
  • The sitemap lists the HTTPS URL or doesn’t list the HTTP version of the URL.
  • The server has a valid TLS certificate.

Update Source :

Google Search Result Hijacked

on Tuesday 22 December 2015
Glitch in the matrix

We have all done that. You open Google and type the keyword you think your website should be ranking for. If you are lucky, the website appears somewhere on the 1st page, and if it does not, you might just as well forget about getting business from search engines. And just sometimes, you will notice something very bizarre, something that really should not be there on the results at all.
To know more please follow the original source ..

What is Google Adsense?

on Wednesday 2 December 2015
AdSense, perhaps, is one of the best ways to make money from a blog.  It is one of the best

blog monetization programs available today. However, can you really rely upon AdSense for

earning profits? Well, majority of internet users are aware of Google AdSense and the

benefits it brings along. Given below are a few benefits:

  •  It is owned by Google
  • It is a major income source for Google
  • In addition to content websites, it is available for search products, videos, games .
  • It is counted as the most reliable platform for advertising

However, creating an AdSense account and getting approved is very difficult particularly for

a new blogger. The real problem arises when the account is banned by Google. Worry not as

there is solution for it – just start hunting for Google AdSense alternatives.

Do you need an SEO ?

on Wednesday 6 May 2015

Disclaimer : The Mentioned Content is purely taken from Webmaster tools Help (For Information which will help website owners while deciding to hire an SEO )

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
  • Review of your site content or structure
  • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise in specific markets and geographies.
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted as "Ads" or "Sponsored") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search.
Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO include:
  • Can you show me examples of your previous work and share some success stories?
  • Do you follow the Google Webmaster Guidelines?
  • Do you offer any online marketing services or advice to complement your organic search business?
  • What kind of results do you expect to see, and in what timeframe? How do you measure your success?
  • What's your experience in my industry?
  • What's your experience in my country/city?
  • What's your experience developing international sites?
  • What are your most important SEO techniques?
  • How long have you been in business?
  • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:
One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.
Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
If you feel that you were deceived by an SEO in some way, you may want to report it.
In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:
Federal Trade Commission
Washington, D.C. 20580
If your complaint is against a company in a country other than the United States, please file it at
  • Be wary of SEO firms and web consultants or agencies that send you email out of the blue. Amazingly, we get these spam emails too:
    I visited your website and noticed that you are not listed in most of the major search engines and directories..."
    Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
  • No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
  • Be careful if a company is secretive or won't clearly explain what they intend to do. Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
  • You should never have to link to an SEO. Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
  • Choose wisely. While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
  • Be sure to understand where the money goes. While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
  • What are the most common abuses a website owner is likely to encounter?
  • What are some other things to look out for? There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
    • owns shadow domains
    • puts links to their other clients on doorway pages
    • offers to sell keywords in the address bar
    • doesn't distinguish between actual search results and ads that appear on search results pages
    • guarantees ranking, but only on obscure, long keyword phrases you would get anyway
    • operates with multiple aliases or falsified WHOIS info
    • gets traffic from "fake" search engines, spyware, or scumware
    • has had domains removed from Google's index or is not itself listed in Google

    Disclaimer : The Mentioned Content is purely taken from Webmaster tools Help (For Information which will help website owners while deciding to hire an SEO )

Digital Marketing Trends to Increase Return on Investment

on Thursday 16 April 2015

The use of electronic devices, such as smart phones, cell phones, game consoles, computers, personal computers, tablets and TV to engage audience to take interest in the products or services is called digital marketing. Digital marketing is one of the most convenient and cost effective ways to do marketing now-a-days. To gain maximum return on investment and to make it efficient, you must understand certain digital marketing strategies or trends.

The following digital marketing trends will surely help you out taking right steps in business.

Social Media:

Today, social media plays a vital role. Reputable firms are now more interested in applying analytics to social media in the hope of reaching goals in the most efficient way. Always ask the experts before experimenting unless you know how social media can make different in achieving your business goals.  

Mobile Marketing:  

Tablets and smart phones have taken the mobile world by storm. These devices have made dramatic changes from simple text messaging to richer experience. It is the advertiser who plays key role in figuring out translating the desktop experience to smart phone and tablet.

Track Complaints & Protect Reputation:

Big companies are now focusing more on what is doing the round. If something important is making news or something is said about them online. It has been observed that reputable marketers follow up the complaints and mend them immediately before they become viral.

Email Ad Sending:

Email ad sending is growing day by day. It is further anticipated to increase by ten per cent in next four to five years. At the same time, companies will focus on analytics to maintain not only targeting campaigns, but also customer relationship management. But understanding mobile marketing will make email more valuable. 

Content is King:

There is no denying the fact that content is the king. High quality and unique content is inevitable when you want to make undisputed online presence. On the other hand, social media’s development or growth comes with high demand of quality content. Just maintaining a twitter feed or a Facebook page does not help much unless you give authentic reason to customers to visit you there. A relevant content catches the attention. This has compelled brands to concentrate on engaging post that carries rich content.

Content Curation Tools:

Curation of content is surely a vital digital marketing trend for optimizing pages of social media, thus indulging customers. Content curation tools help manage micro and visual content, making the highest impact.