5 Myths On Page Seo

Hi,

I am mentioning few myths which have no existence in on page seo. Like

*  Meta keywords matter

 "meta keywords does not impact in ways "
 *  You should submit to search engines

 "Tons of snake oil SEO companies still tout search engine submission as an offering. However, submitting to search engines through general “submit here” URLs is futile and useless. Providing that your site has a link or people visiting it, it will get found – and indexed – by the search engines. And if it doesn’t have links or visitors, then you’re not going to rank in the algorithms of 2011 anyway, so being indexed in the engine won’t make much of a difference. "

*  Using the ‘nofollow’ tag on internal links helps you direct internal Pagerank

 "The nofollow attribute was originally created under the claim that it was a joint effort by the leading search engines of the day (in 2005) to help fight blog spam. The theory was that if easily spammable platforms like blogs employed the use of the nofollow tag, the value of the link to the spammer would be worthless. If blog spamming no longer worked as a “ranking technique” as a result, then the incentive to do it would be removed and spammers would attempt to move onto the next target."

*  Toolbar Pagerank matters

 "
First, let’s acknowledge that long gone are the days when Google’s algorithm was based primarily on Pagerank. Second, I’d like to be clear that there is a difference between the real, internal Pagerank of a website that Google uses as a part of its algorithm and the green pixels you’re shown in the Google Toolbar (referred to as TBPR – Toolbar Pagerank.)

Way back in the day, the higher your TBPR was, the more valuable Google considered your site and the more your outbound links were worth. So, webmasters who knew this decided to only target links from sites  that had a TBPR of 4 or more. While the original “truth” behind that method has long since become fiction, it unfortunately is still a “strategy” employed or suggested by some people who call themselves SEOs. Currently, Toolbar Pagerank seems to have no direct correlation to higher rankings or higher link value, though it is suspected to have some correlation to higher indexing rates. Matt Cutts has been quoted stating that he himself would like to see Toolbar Pagerank go away (I suspect as he may realize it’s mere existence prolongs the death of the TBPR related SEO “strategies.” )"

*  Google hates affiliate websites

 "Google doesn’t hate affiliate websites. Google hates crap affiliate websites. If the affiliate site is thin or contains the same duplicated information as a thousand other websites that are affiliates of a merchant (think affiliate datafeed sites) with no differentiation to it, then yes, Google is likely looking for your “type” of sites to suffer in upcoming search engine updates. But if you can find a way to create a value add and make your affiliate website into an affiliate brand and promote it via legitimate methods within the Google guidelines, then you’re not a specific target and you likely don’t need to fear every update. If you’re in the former category, learn how to survive the affiliate evolution and make defensible websites Google not only doesn’t hate but ones they actually want to rank."

Few more

On page SEO or search engine optimisation is making sure that your website is as search engine friendly as possible. If your website is not optimised then you have less chance of getting good results in the search engines, here is a quick guide towards good on page SEO:

Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site.

Make sure that you have unique content on every single page.

Make sure that your meta-tags are arranged correctly - your page title tags and description tags should describe the content of your different web pages. The page title tags should be less then 68 characters and the description tags more detailed but less then 148 characters.

Make sure you label the different headers on your web pages using H tags.

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content i.e. use domain.com/blue-widgets.php as apposed to having something like domain.com/product.php?cat=146. Use hyphens or underscores to separate words in the URLs.

Make sure that the links within your site are complete i.e. if you are linking to the blue widgets page link to domain.com/blue-widgets.php as apposed to just blue-widgets.php.

Make sure that you use descriptive URLs for your images i.e. use blue-widget.jpg as apposed a bunch of numbers and or letters .jpg.

Make sure that you label all of your images with descriptive alt attributes.

Make sure that you make good use of anchor text links within your content - if you have a page about blue widgets, use the phrase blue widgets in the text that links to it.

Make sure that there is only one version of your site - 301 redirect all non www. URLs to the www. ones or vice versa.

Make sure that there is only one version of your homepage - 301 redirect the index or default page back to domain.com.

Use the rel="nofollow" tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines.

Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup.

If you follow these guidelines you are on your way towards good on page SEO and to good rankings in the search engines.