10 Common Google AdWords Mistakes?

 #1: Not Grouping Keywords Correctly

 #2: Not Using the Right Keyword Matches

 #3: Not Using Negative Keywords

 #4: Not Trusting Numbers More than Your Creativity

 #5: Not Bidding on Your Own Brand

 #6: Not Knowing the Lifetime Value (LTV) of Customers

 #7: Not Testing the Optimal Ad Position

#8: Not Knowing Who You’re Competing Against

#9: Expecting Too Much from AdWords

#10: (Specifically for E-commerce Businesses), Not Directing Visitors to the Appropriate Product or Category Page.