Quick & Actionable SEO Tips Part 2

Cont..Quick & Actionable SEO Tips Part 1

Other tactics get a lot of attention. But sometimes it turns out that those new and cool trendy tactics don’t actually work for you anyway.

Many SEO tactics just don’t work anymore. If you’re using outdated tactics, it’s time to rethink your approach to SEO.

31. If you’re a local business and on Facebook, geotarget your Facebook Live posts to include or exclude specific locations.

32. You can have customers browse your local store within Google if you’re using Google’s Local Inventory Ad program.

33. Indexed age of your domain has always been an important factor in ranking. If you’re a newcomer, it’s going to be hard to compete against a website that’s been around for 10 years.

34. Maintain a healthy link profile because the search engines connect this to the authority and quality of your overall website and brand.

35. Get rid of thin content or rewrite it. It’s doing nothing for your site but bringing down the quality. Long-form content has proven to get higher search results.

36. Clean up duplicate content that’s hosted internally or externally. By cleaning up duplicate content, you’re removing any scraped content or duplicate on your site. If you have duplicate content on other sites, email the webmaster to have it removed or add it to your disavow file.

37. Customer citations are continuing to grow. Put together a plan to ask customers for product reviews or comments on products. Search engines use these to attribute value and result in higher conversions.

38. Track what pages users are leaving your site by analyzing the exit pages. Why are users leaving? Consider revising these exit pages to increase time on site.

39. If you see low click-through rate in Google Search Console Search Analytics report, consider rewriting meta descriptions.

40. Sometimes old content is still driving traffic. If this is the case, consider creating a new post with similar content to drive new, fresh, more relevant content.

41. Double check to make sure your money pages are indexed with ‘site: domain’. Also, check to see if you’re double-indexed. Double-indexing can lead to duplicate content.

42. One page should have one H1 tag. Don’t use multiple H1 tags on a single page.

43. FAQ pages are growing in importance; I’d suggest you spend time combing through your FAQ pages. To gain more exposure for long-tail keyword terms, rewrite these FAQ pages to incorporate more of these search terms.

44. You can no longer match your SEO efforts with PageRank now that Google has removed it. When comparing your site to other brands or competitors, use SEO tools like Moz’s Domain Authority or Ahrefs’ URL Rating. These are not a replacement for Google’s PageRank because they aren’t 100 percent accurate, but it’s a good starting point.

45. When redesigning your website, bring in an SEO marketer before you invest more time and resources in your site. Many new trendy website designs like parallax scrolling need to tailor to SEO best practices such as pagination.

46. Don’t forget to add image ALT attributes before posting. Also, try to include relevant keyword phrases.

47. You can have more than one sitemap. If you want Google to focus its crawl attention to specific sections of your site, create a separate sitemap. These are for images, videos, profiles, and blog posts.

48. Make sure all your pages have the rel=canonical tag directing search engines to the main page. Rel=canonical tags reduce confusion when another site scrapes your content, ultimately creating duplicate content.

49. If your URLs are dynamic URLs (meaning you see something like this: www.donutsaregoodforyou.com/?mode=1-list=1), you’ll want to adjust your parameters in Google Search Console to how you want Google to crawl your content. Again, this helps with reducing duplicate content.

50. When someone else is syndicating your content, make sure they place the rel=canonical tag to direct back to your original page.

51. Are you setting up Google Search Console for the first time? Remember to add both versions of your site. You should submit both www and non-www versions of your site. Once it’s finished, set the preferred site.

52. Similar to above, if you have multiple subdomains, you’ll want to submit them to Google Search Console as a new property to gain all the data.

53. Before you migrate from HTTP to HTTPS, change your internal links to HTTPS.

54. As it’s quality over quantity for content, the same goes for link building. Link building is not what it was five years ago. Link building and PR efforts are now merging to create a more authentic linking experience.

55. When creating a piece of content, think about how that content can be repurposed into a video, Facebook Live, Slideshare, etc.

56. Don’t forget to add your IP address to Google Analytics.

57. Remove pop-ups on mobile and interstitials from mobile. Ever since Google announced in January 2017 they were going to implement a penalty on sites still using intrusive pop-ups and interstitials, webmasters have been opting for alternatives to pop-ups.

58. When you’re writing content, be sure to check your spelling and grammar. Errors won’t affect your rankings, but it makes for a poor user experience.

59. Create a system to schedule in manual outreach for link building and PR. Yes, links can build themselves, but what’s wrong with a little nudge? SEO is not a one-time fix-and-leave-it job.

60. When you’re working with an influencer, always have a contract in place. You want to be clear about what the influencer expects from you and vice versa.

61. If a client comes to you and says they want to rank for the “magical page 1 keyword”, run.

62. When figuring out what type of content to write, use tools like BuzzSumo to reverse engineer your competitor’s top performing content.

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