10 Common Google AdWords Mistakes?

on Tuesday, 3 February 2015

 #1: Not Grouping Keywords Correctly

 #2: Not Using the Right Keyword Matches

 #3: Not Using Negative Keywords

 #4: Not Trusting Numbers More than Your Creativity

 #5: Not Bidding on Your Own Brand

 #6: Not Knowing the Lifetime Value (LTV) of Customers

 #7: Not Testing the Optimal Ad Position

#8: Not Knowing Who You’re Competing Against

#9: Expecting Too Much from AdWords

#10: (Specifically for E-commerce Businesses), Not Directing Visitors to the Appropriate Product or Category Page.

SEO Myth of 2014 Should leave Behind

on Monday, 5 January 2015

Myth #1


Setting up Google Authorship can increase my search visibility & clickthrough rates.

Myth #2


I must submit my site to Google.

Myth #3


More links are better than more content.

Myth #4


Having a secure (HTTPS encrypted) site isn’t important for SEO.

Myth #5


SEO is all about ranking.

Myth #6


Meta descriptions have a huge impact on search rankings.

Myth #7


SEO is something I can hand off to IT.


Myth #8

Keyword optimization is THE key to SEO.

Myth #9

Keywords need to be an exact match.

Myth #10

The H1 is the most important on-page element.

Myth #11

My homepage needs a lot of content.

Myth #12

The more pages I have, the better.

Myth #13

Local SEO doesn’t matter anymore.

Myth #14

Microsites and other domains I own that link or redirect back to my site will help my SEO.

Myth #15

Google will never know if I have bad sites linking to me.


These all are the points doesn't matter directly in SEO more or less recommended to keep up to date .



continues....

Google Algorithm Change History 2012 : SEO Tips

on Wednesday, 31 December 2014

2012 Updates

30 - (Search quality Highlights - 2012

Google announced 30 changes over the previous month, including image search landing-page quality detection, more relevant site-links, more rich snippets, and related-query improvements. The line between an "algo update" and a "feature" got a bit more blurred. For more refer the original source below.
30 search quality highlights - with codenames! (Google)
Google Announces “Megasitelinks,” Image Search Improvements & Better Byline Dates (SEL)

Panda 3.2 - January 2012

Google confirmed Panda 3.2 data update, although suggested that the algorithm hadn't changed. Only data refresh has been done a week ago.

Page layout algorithm - Ads Above The Fold - January 2012

Google updated their page layout algorithms to devalue sites with too much ad-space above the "fold". It was previously suspected that a similar factor was in play in Panda. The update had no official name, although it was referenced as "Top Heavy" by some SEOs.

Panda 3.3 - February 2012

Google rolled out another post-"flux" Panda update, which appeared to be relatively minor. This came just 3 days after the 1-year anniversary of Panda, an unprecedented lifespan for a named update.

Search Quality Video - March 12, 2012

This wasn't an algorithm update, but Google published a rare peek into a search quality meeting. For anyone interested in the algorithm, the video provides a lot of context to both Google's process and their priorities. It's also a chance to see Amit Singhal in action.

Panda 3.4 - March 23, 2012

Google announced another Panda update, this time via Twitter as the update was rolling out. Their public statements estimated that Panda 3.4 impacted about 1.6% of search results.

Parked Domain Bug — April , 2012

After a number of webmasters reported ranking shuffles, Google confirmed that a data error had caused some domains to be mistakenly treated as parked domains (and thereby devalued). This was not an intentional algorithm change.

Panda 3.5 - April , 2012

In the middle of a busy week for the algorthim, Google quietly rolled out a Panda data update. A mix of changes made the impact difficult to measure, but this appears to have been a fairly routine update with minimal impact.

Penguin Update - April , 2012

After weeks of speculation about an "Over-optimization penalty", Google finally rolled out the "Webspam Update", which was soon after dubbed "Penguin." Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries.

Panda 3.6 - April , 2012

Barely a week after Panda 3.5, Google rolled out yet another Panda data update. The implications of this update were unclear, and it seemed that the impact was relatively small.

Google : list of Quality Update till April -  May, 2012

Google published details of 52 updates in April, including changes that were tied to the "Penguin" update. Other highlights included a 15% larger "base" index, improved pagination handling, and a number of updates to sitelinks.

Knowledge Graph - May 16, 2012

In a major step toward semantic search, Google started rolling out "Knowledge Graph", a SERP-integrated display providing supplemental object about certain people, places, and things. Expect to see "knowledge panels" appear on more and more SERPs over time. Also, Danny Sullivan's favorite Trek is ST:Voyager?!

Penguin 1.1 (#2) - May , 2012

Google rolled out its first targeted data update after the "Penguin" algorithm update. This confirmed that Penguin data was being processed outside of the main search index, much like Panda data.

Panda 3.7 (#15) — June , 2012

Google rolled out yet another Panda data update, claiming that less than 1% of queries were affect. Ranking fluctuation data suggested that the impact was substantially higher than previous Panda updates (3.5, 3.6).

Panda 3.8 (#16) — June , 2012

Google rolled out another Panda data refresh, but this appeared to be data only (no algorithm changes) and had a much smaller impact than Panda 3.7.

Link Warnings — July , 2012

In a repeat of March/April, Google sent out a large number of unnatural link warnings via Google Webmaster Tools. In a complete turn-around, they then announced that these new warnings may not actually represent a serious problem.

Panda 3.9 (#17) — July, 2012

A month after Panda 3.8, Google rolled out a new Panda update. Rankings fluctuated for 5-6 days, although no single day was high enough to stand out. Google claimed ~1% of queries were impacted.

DMCA Penalty ("Pirate") — August, 2012

Google announced that they would start penalizing sites with repeat copyright violations, probably via DMCA takedown requests. Timing was stated as "starting next week" (8/13?).
An update to our search algorithms (Google)
The Emanuel Update: Google Will Penalize Sites Repeatedly Accused Of Copyright Infringement (SEL)

Panda 3.9.1 (#18) — August , 2012

Google rolled out yet another Panda data update, but the impact seemed to be fairly small. Since the Panda 3.0 series ran out of numbers at 3.9, the new update was dubbed 3.9.1.
Confirmed: Google Panda 3.9.1 Update (SER)
Google Panda Refresh On August 19th: Version 3.9.1 (SEL)

Panda 3.9.2 (#19) — September , 2012

Google rolled out another Panda refresh, which appears to have been data-only. Ranking flux was moderate but not on par with a large-scale algorithm update.
Google Rolls Out Panda 3.9.2 Refresh (SER)
Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?) (SEL)

Exact-Match Domain (EMD) Update — September, 2012

Google announced a change in the way it was handling exact-match domains (EMDs). This led to large-scale devaluation, reducing the presence of EMDs in the MozCast data set by over 10%. Official word is that this change impacted 0.6% of queries (by volume).
Google's EMD Algo Update - Early Data (SEOmoz)
The EMD Update: Google Issues “Weather Report” Of Crack Down On Low Quality Exact Match Domains (SEL)

Penguin #3 — October 5, 2012

After suggesting the next Penguin update would be major, Google released a minor Penguin data update, impacting "0.3% of queries". Penguin update numbering was rebooted, similar to Panda - this was the 3rd Penguin release.
Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queries (SEL)
Google Released 3rd Penguin Update: Not Jarring Or Jolting (SER)

Page Layout #2 — October 9, 2012

Google announced an update to its original page layout algorithm change back in January, which targeted pages with too many ads above the fold. It's unclear whether this was an algorithm change or a Panda-style data refresh.
It’s “Top Heavy 2? As Google Rolls Out Update To Its Page Layout Algorithm (SEL)
Google Page Layout Algorithm Officially Updated (SER)

Panda #21 — November 5, 2012

Google rolled out their 21st Panda update, roughly 5-1/2 weeks after Panda #20. This update was reported to be smaller, officially impacting 1.1% of English queries.
Google Releases Panda Update 21, Impacts 1.1% Of US Queries In English (SEL)
Official: Google Panda Refresh On November 5th (Version 21) (SER)

Panda #22 — November 21, 2012

After some mixed signals, Google confirmed the 22nd Panda update, which appears to have been data-only. This came on the heels of a larger, but unnamed update around November 19th.
Official Google Panda #22 Update: November 21 (SER)
Confirmed: Google Panda Refresh #22 On November 21st; 0.8% Of Queries Impacted (SEL)

Knowledge Graph Expansion — December 4, 2012

Google added Knowledge Graph functionality to non-English queries, including Spanish, French, German, Portuguese, Japanese, Russian, and Italian. This update was "more than just translation" and added enhanced KG capabilities.
Get smarter answers from the Knowledge Graph from Português to Japanese to Russian (Google)
Google’s Knowledge Graph Expands To More Languages, Including Italian, French, Japanese And Russian (TechCrunch)

Panda #23 — December 21, 2012

Right before the Christmas holiday, Google rolled out another Panda update. They officially called it a "refresh", impacting 1.3% of English queries. This was a slightly higher impact than Pandas #21 and #22.
Confirmed: A Panda Refresh, Version #23 (SER)


Check out : Google Algorithm Change History 2013

Google 2014 Update

on Friday, 5 December 2014


Here is the list of all the update and change history of 2014 By Google

Pirate 2.0 — October 21, 2014 

 

Penguin 3.0 — October 17, 2014

 

"In The News" Box — October 2014

 

Panda 4.1 (#27) — September 23, 2014

 

Authorship Removed — August 28, 2014

 

HTTPS/SSL Update — August 6, 2014

 

Pigeon — July 24, 2014

 

Authorship Photo Drop — June 28, 2014

 

Payday Loan 3.0 — June 12, 2014

 

Panda 4.0 (#26) — May 19, 2014

 

Payday Loan 2.0 — May 16, 2014

 

Unnamed Update — March 24, 2014

 

Page Layout #3 — February 6, 2014

 

 

SEO CHEAT SHEET

on Tuesday, 7 October 2014
Hi,

How to Evaluate your on page please find the Detailed Guide lines about that .


















Trip To DIGHA

on Wednesday, 9 July 2014
THE TIDE WHICH COMES ABOUT A METER IN HEIGHT

Digha is a seaside resort city in the state of West Bengal, India. It lies in East Midnapore district and at the northern end of the Bay of Bengal.

NEW DIGHA SEA BEACH

Google Algorithm Updates - 2013

on Monday, 31 March 2014
Authorship Shake-up - December , 2013
As predicted by Matt Cutts at Pubcon Las Vegas, authorship mark-up disappeared from roughly 15% of queries over a period of about a month. The fall bottomed out around December 19th, but the numbers remain volatile and have not recovered to earlier highs.
Google's December Authorship Shake-up (Moz)

Penguin 2.1 (#5) - October, 2013
After a 4-1/2 month gap, Google launched another Penguin update. Given the 2.1 designation, this was probably a data update (primarily) and not a major change to the Penguin algorithm. The overall impact seemed to be moderate, although some webmasters reported being hit hard.
Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live (SEL)
Google Penguin 2.1 Was A Big Hit (SER)

Hummingbird - August , 2013
Announced on September 26th, Google suggested that the "Hummingbird" update rolled out about a month earlier. Our best guess ties it to a MozCast spike on August 20th and many reports of flux from August 20-22. Hummingbird has been compared to Caffeine, and seems to be a core algorithm update that may power changes to semantic search and the Knowledge Graph for months to come.
FAQ: All About The New Google "Hummingbird" Algorithm (SEL)
Some Reports Of An August 21/22 Google Update (SER)

In-depth Articles - August , 2013
Google added a new type of news result called "in-depth articles", dedicated to more evergreen, long-form content. At launch, it included links to three articles, and appeared across about 3% of the searches that MozCast tracks.
In-depth articles in search results (Google)
Inside In-depth Articles: Dissecting Google's Latest Feature (Moz)

Knowledge Graph Expansion - July , 2013
Seemingly overnight, queries with Knowledge Graph (KG) entries expanded by more than half (+50.4%) across the MozCast data set, with more than a quarter of all searches showing some kind of KG entry.
The Day the Knowledge Graph Exploded (Moz)

Panda Recovery - July , 2013
Google confirmed a Panda update, but it was unclear whether this was one of the 10-day rolling updates or something new. The implication was that this was algorithmic and may have "softened" some previous Panda penalties.
Confirmed: Google Panda Update: The "Softer" Panda Algorithm (SER)

Multi-Week Update - June , 2013
Google's Matt Cutts tweeted a reply suggesting a "multi-week" algorithm update between roughly June 12th and "the week after July 4th". The nature of the update was unclear, but there was massive rankings volatility during that time period, peaking on June 27th (according to MozCast data). It appears that Google may have been testing some changes that were later rolled back.
Google's "Multi-Week" Algorithm Update (Moz)
Google's Matt Cutts: Multi-Week Update Rolling Out (SER)

"Payday Loan" Update - June, 2013
Google announced a targeted algorithm update to take on niches with notoriously spammy results, specifically mentioning payday loans and porn. The update was announced on June 11th, but Matt Cutts suggested it would roll out over a 1-2 month period.
Google Payday Loan Algorithm: Google Search Algorithm Update To Target Spammy Queries (SEL)
Google Spam Algorithm For Spammy Queries: Pay Day Loans+ (SER)

Panda Dance - June , 2013
While not an actual Panda update, Matt Cutts made an important clarification at SMX Advanced, suggesting that Panda was still updating monthly, but each update rolled out over about 10 days. This was not the "everflux" many people had expected after Panda #25.
Google’s Panda Dance: Matt Cutts Confirms Panda Rolls Out Monthly Over 10 Of 30 Days (SEL)

Penguin 2.0 (#4) - May , 2013
After months of speculation bordering on hype, the 4th Penguin update (dubbed "2.0" by Google) arrived with only moderate impact. The exact nature of the changes were unclear, but some evidence suggested that Penguin 2.0 was more finely targeted to the page level.
Penguin 2.0/4 - Were You Jarred and/or Jolted? (SEOmoz)

Domain Crowding  - May, 2013
Google released an update to control domain crowding/diversity deep in the SERPs (pages 2+). The timing was unclear, but it seemed to roll out just prior to Penguin 2.0 in the US and possibly the same day internationally.
Google Domain Crowding Update: May 2013 (High Position)
Google Domain Clustering Update (Justin Briggs)

"Phantom" - May , 2013
In the period around May 9th, there were many reports of an algorithm update (also verified by high MozCast activity). The exact nature of this update was unknown, but many sites reported significant traffic loss.
A Google Update Is Happening (Google: Nothing To Announce Now) (SER)
SEO Findings From Google’s Phantom Update (GSQi)

Panda #25 - March , 2013
Matt Cutts pre-announced a Panda update at SMX West, and suggested it would be the last update before Panda was integrated into the core algorithm. The exact date was unconfirmed, but MozCast data suggests 3/13-3/14.
Google Panda Update 25 Seems To Have Hit (SEL)

Panda #24  - January , 2013
Google announced its first official update of 2013, claiming 1.2% of queries affected. This did not seem related to talk of an update around 1/17-18 (which Google did not confirm).
Google Announces 24th Panda Refresh; Not Related To January 17th (SER)
Google Panda Update Version #24; 1.2% Of Search Queries Impacted (SEL)

Google Webmaster Guidelines

on Thursday, 27 March 2014

Best practices to help Google find, crawl, and index your site

Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise impacted by an algorithmic or manual spam action. If a site has been affected by a spam action, it may no longer show up in results on Google.com or on any of Google's partner sites. 

•    Design and content guidelines
•    Technical guidelines
•    Quality guidelines
 

When your site is ready: 

•    Submit it to Google at http://www.google.com/submityourcontent/.
•    Submit a Sitemap using Google Webmaster Tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your WebPages.
•    Submit a Sitemap using Google Webmaster Tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your WebPages.
•    Make sure all the sites that should know about your pages are aware your site is online.

Design and content guidelines

•    Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
•    Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages.
•    Keep the links on a given page to a reasonable number.
•    Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
•    Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.
•    Make sure that your <title> elements and ALT attributes are descriptive and accurate.
•    Check for broken links and correct HTML.
•    If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
•    Review our recommended best practices for images, video and rich snippets.

Technical guidelines

•    Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing your entire site in a text browser, then search engine spiders may have trouble crawling your site.

•    Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.

•    Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.

•    Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler. Visithttp://code.google.com/web/controlcrawlindex/docs/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you're using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.

•    Make reasonable efforts to ensure that advertisements do not affect search engine rankings. For example, Google's AdSense ads and DoubleClick links are blocked from being crawled by a robots.txt file.

•    If your company buys a content management system, make sure that the system creates pages and links that search engines can crawl.

•    Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.

•    Test your site to make sure that it appears correctly in different browsers.

•    Monitor your site's performance and optimize load times. Google's goal is to provide users with the most relevant results and a great user experience. Fast sites increase user satisfaction and improve the overall quality of the web (especially for those users with slow Internet connections), and we hope that as webmasters improve their sites, the overall speed of the web will improve.

Google strongly recommends that all webmasters regularly monitor site performance using Page Speed, YSlow,WebPagetest, or other tools. For more information, tools, and resources, see Let's Make The Web Faster. In addition, the Site Performance tool in Webmaster Tools shows the speed of your website as experienced by users around the world.

Google Hummingbird Update Does not Mean Your SEO Ruined

on Wednesday, 9 October 2013
Hi,

Hummingbird "Google`s 12 years old Algorithm has been totally upgraded" for providing more better results in terms of search query .Many people have been frustrated by Panda and Penguin, and they’ll now see Hummingbird in a negative light. Don’t fall into that trap. If you’re the best at what you do, these updates Google has been rolling out are opportunities to separate yourself from your competition. They may have been engaging in spammy tactics to get good rankings, but if you’ve been focusing on creating content that provides real value to potential customers, their days are numbered. These changes will help you rise above, and the good news, as mentioned above, is if you’ve been doing the right things for your SEO you don’t need to change a thing.....

"For Your Information Google has update this few months ago .so there is no need to think about that it will really impact.they had released into press after implementing the same "


Thanks

You may check on following websites i am working presently like Indian Tour Operators  also check out.


 
There one more update is officially announced By Google`s Spam Team Head Matt cutts tweeted on 4th October that Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. More info on Penguin: http://googlewebmastercentral.blogspot.in/2012/04/another-step-to-reward-high-quality.html


Thanks Again

Seo is not Dead - Start Link Earning Stop Link Building

on Thursday, 8 August 2013

Google: Guest Blogging Stop Link Building , Start Link Earning 


Hi,

Please Have a look .





Gave a highly entertaining and informative presentation about link building through guest blogging.

Guest Blogging Works, But You Have to do it Right

It’s a scenario that’s far too typical in the SEO world.  An awesome new tactic is discovered, word gets out, and it gets done to death, resulting in it not working anymore (sorry, but it’s true).

Link building through guest blogging has definitely suffered this fate.  Starting out as an incredibly effective means of generating high quality white hat links, over-use and poor implementation have resulted in bloggers cringing at inboxes full of poorly written, self-serving pitch requests, and ultimately ignoring the vast majority of would be guest posts.

However, guest blogging still works, and it works well, but it has to be done right.  The key is to stop thinking about it as link building, and start thinking relationship building.  Build real relationships with the real people running the sites, and the links will come.

Follow these six tips to make your guest posting more effective than you ever thought possible:

#1 Upgrade Your Research

The old way to find potential link sources was a simple Google search for the kind of blog you want a link from.  While this technically still works, this is exactly what your competition is doing, and you want to stand out from the crowd.

A much better way to research sources is through social media channels, especially Twitter, LinkedIn, and Pinterest.  Try searching using relevant keywords with modifiers like:

    Blog
    Blogger
    Editor
    Critic
    Etc.

#2 Don’t be Too Direct

The underlying themes to most unsuccessful guest blog pitch attempts are desperation and laziness.

Something along the lines of:

Hi Blogger,

Here is some content.  Give me a link.

From,

XXXX

Maybe that’s an oversimplification, but far too many guest outreach emails follow this format, and it almost never works.  Remember that you are reaching out to a real person, and it’s a huge turnoff when you immediately demand something.

The first time you contact a blogger, don’t pitch to them; get to know them.  Most bloggers are happy to help out people they like, but the only way to get there is to focus on the relationship before the link.

#3 Approach Through Social Media

Better yet, skip email altogether for the first contact.  Instead, reach out through social channels, where you are much more likely to get a response.

Twitter is one of the best social networks for finding and connecting with bloggers, and should be your first step in reaching out.  Start by following, then tweet directly to them, but don’t ask for a link on the first tweet.

#4 Personalize the pitch

Nothing will get your guest post denied quicker than sending a generic pitch.  Taking the time to personalize each pitch to the person you are sending it to will greatly increase your success rate, and is well worth the five extra minutes.

What if you don’t know enough about the blogger to make it personal?  Then it’s too soon to be pitching!

#5 Offer Value

The best way to get what you want is to give something back.  The primary value you should be offering is excellent content, but don’t stop there.

Some other great ways you can bring value:

    Promote and share their content on your social networks.
    Bring technical issues to their attention, such as dead links or broken forms.
    Leave comments and participate in discussions.

#6 Maintain the Relationship

Oftentimes when guest bloggers manage to get a placement, they pat themselves on the back, take the link, and are never heard from again.

You’ve put the effort into getting that link, but that’s just the beginning of the potential benefits you can gain from maintaining good relations.  If your content plays well, the blogger will be eager to publish more of your submissions in the future.  This is particularly good advice for agencies, who can leverage these relationships with multiple clients.

The key to effective guest blogging is to stop thinking in terms of links, and start thinking in terms of relationships.  Stop treating guest blogging as a numbers game, and the links will roll in.

NOTE: The content of this post has been taken from different online blogger suggestion, This for reference only ..

Google Panda Final Manual Update

on Sunday, 17 March 2013

Google Panda Final Manual Update

Google spam team head Matt Cutts said that we should expect the refresh of Panda By Monday ,As its normal that entire Seo and webmaster community would discussing and expecting the rank changes and existing ranking will be fluctuate from worse to better or vice versa.
apart i would like share few points on this .

google yet not confirmed the update neither denied the same .

Matt cutts announced that he Panda algorithm will be more of a rolling update,
as opposed to what it has been as a manually pushed out update.

So the update that is rolling out over the weekend might not be that noticeable to you and I.


"Thanks wait till any final announcement.Seo Tips Center Kolkata"

Types of Robots.txt

on Tuesday, 5 March 2013
Hi,

Good morning every one .

Today i am going to point out the few things regarding robots.txt file .A robots.txt file defines the privilege for Search engine crawler that which part of the website will be crawled and which part will not.

Example : Suppose in the root folder of your website there are many folders ,which you don't want to give access to anyone or robots (Crawler) like anon_ftp , cgi-bin , you can simply restrict these folder by adding a file in your root directory called robots.txt. Here is the format

User-agent: *
Disallow: /anon_ftp/
Disallow: /cgi-bin/ 

The above example defines that for all the crawler  these two folders are restricted , they cannot index the content of these folder.if you wish , you can specify the different crawler by different restrictions.
Like you want only Googlebot not index these above mentioned two folders. then the syntax of robots.txt file will be .

User-Agent: Googlebot
Disallow: /anon_ftp/
 
Same applies for other crawler also .
 

Blocking user-agents

The Disallow line lists the pages you want to block. You can list a specific URL or a pattern. The entry should begin with a forward slash (/).
  • To block the entire site, use a forward slash.
    Disallow: /
     
  • To block a directory and everything in it, follow the directory name with a forward slash.
    Disallow: /junk-directory/
  • To block a page, list the page.
    Disallow: /private_file.html
     
  • To remove a specific image from Google Images, add the following:
    User-agent: Googlebot-Image
    Disallow: /images/dogs.jpg 
     
  • To remove all images on your site from Google Images:
    User-agent: Googlebot-Image
    Disallow: / 
     
  • To block files of a specific file type (for example, .gif), use the following:
    User-agent: Googlebot
    Disallow: /*.gif$
     
  • To prevent pages on your site from being crawled, while still displaying AdSense ads on those pages, disallow all bots other than Mediapartners-Google. This keeps the pages from appearing in search results, but allows the Mediapartners-Google robot to analyze the pages to determine the ads to show. The Mediapartners-Google robot doesn't share pages with the other Google user-agents. For example:
     
    User-agent: *
    Disallow: /
    ediapartners-Google Allow: /
    User-agent:
    M
Note that directives are case-sensitive. For instance, Disallow: /junk_file.asp would block http://www.example.com/junk_file.asp, but would allow http://www.example.com/Junk_file.asp. Googlebot will ignore white-space (in particular empty lines)and unknown directives in the robots.txt.
 
 
Hope this is helpful, Suggestions please write me akhi8601@gmail.com


 
 
 

SEO TIPS 2013

on Thursday, 7 February 2013

Targeted traffic will be the central part of a very good internet site. Search engines like yahoo have become the leading way of taking visitors for an on the net business. Traffic can easily turn straight into potential business and earnings for virtually every website owner.

Word of advice 1: Steer clear of Bad Code.

Make sure web pages tend to be W3C Compliant. Search engines like yahoo crawlers investigate as a result of internet websites simply by analyzing services program code. Taking that approach would be to produce html clean up and miscalculation free making sure that these types of crawlers will be able to list just about every webpage of an internet site. Possessing glitches can imply all of your web page won't get found with the crawlers, and in the long run may result in a reduced webpage ranking.

Word of advice 2: Make use of Related Keywords and phrases.

If a internet site is around Belgian chocolate, after that follow specific key terms. For example "gourmet Belgian chocolate" and "Belgian chocolate truffles" can be great options as they are very specific. The harder specific a new key word is actually, the particular a lesser amount of rivalry it is going to get in search engine results positioning. This allows web sites to have an much easier time ranking, along with a greater position in Google.

Word of advice 3: Clever Search phrase Placement.

Following the key terms have been determined, they will display someplace inside web page identify and header tag cloud. The particular key terms should also take the web web pages physique, but stay away from overdoing the particular key word thickness.

Word of advice some: Obtain One way links.

Related newly arriving back links coming from additional internet websites which are 'trusted' can easily improve the web-site's optimization. Attempt to avoid paid out hyperlink backside and a lot of reciprocal back links  Steer clear of hyperlink strategies.


PubCon 2012 slides: disavow links tool

on Wednesday, 6 February 2013

Webmaster level: Advanced

Today we’re introducing a tool that enables you to disavow links to your site. If you’ve been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you address the issue. If you haven’t gotten this notification, this tool generally isn’t something you need to worry about.

First, a quick refresher. Links are one of the most well-known signals we use to order search results. By looking at the links between pages, we can get a sense of which pages are reputable and important, and thus more likely to be relevant to our users. This is the basis of PageRank, which is one of more than 200 signals we rely on to determine rankings. Since PageRank is so well-known, it’s also a target for spammers, and we fight linkspam constantly with algorithms and by taking manual action.

If you’ve ever been caught up in linkspam, you may have seen a message in Webmaster Tools about “unnatural links” pointing to your site. We send you this message when we see evidence of paid links, link exchanges, 

or other link schemes that violate our quality guidelines.
If you get this message, we recommend that you remove from the web as many spammy or low-quality links to your site as possible. This is the best approach because it addresses the problem at the root. By removing the bad links directly, you’re helping to prevent Google (and other search engines) from taking action again in the future. You’re also helping to protect your site’s image, since people will no longer find spammy links pointing to your site on the web and jump to conclusions about your website or business.

If you’ve done as much as you can to remove the problematic links, and there are still some links you just can’t seem to get down, that’s a good time to visit our new Disavow links page. When you arrive, you’ll first 

select your site.



You’ll then be prompted to upload a file containing the links you want to disavow.




The format is straightforward. All you need is a plain text file with one URL per line.
An excerpt of a valid file might look like the following:


# Contacted owner of spamdomain1.com on 7/1/2012 to

# ask for link removal but got no response

domain:spamdomain1.com

# Owner of spamdomain2.com removed most links, but missed these

http://www.spamdomain2.com/contentA.html
http://www.spamdomain2.com/contentB.html
http://www.spamdomain2.com/contentC.html

In this example, lines that begin with a pound sign (#) are considered comments and Google ignores them. The “domain:” keyword indicates that you’d like to disavow links from all pages on a particular site (in this case, “spamdomain1.com”). You can also request to disavow links on specific pages (in this case, three individual pages on spamdomain2.com). We currently support one disavowal file per site and the file is shared among site owners in Webmaster Tools. If you want to update the file, you’ll need to download the existing file, modify it, and upload the new one. The file size limit is 2MB.

One great place to start looking for bad links is the “Links to Your Site” feature in Webmaster Tools. From the homepage, select the site you want, navigate to Traffic > Links to Your Site > Who links the most > More, then click one of the download buttons. This file lists pages that link to your site. If you click “Download latest links,” you’ll see dates as well. This can be a great place to start your investigation, but be sure you don’t upload the entire list of links to your site -- you don’t want to disavow all your links!



The content has been taken from official Google blog.