Google AdWords - what is changing and what is not on Google desktop search results.

Last Friday, February 19, 2016, Google confirmed that search results pages on desktop will no longer show text ads in the right sidebar. Instead, as many as four text ads will display above the organic search result, and three text ads on the bottom of the page .

Image Courtesy : sriconsultancy

What Exactly Is Changing?

All of the changes confirmed on Friday pertain to desktop search results on Google.com and Google search partners.

There are a few elements included in the changes to desktop results:

• No text ads will be served on the right rail of the search results on desktop.
• Google will serve four text ads instead of three in the mainline area above the organic listings for more “highly commercial queries” (More on that below).
• Three text ads will show at the bottom of the SERPs.
• The total number of text ads that can appear on a SERP will shrink from as many as 11 to a maximum of seven.
• Product listing ad blocks and Knowledge Panels (sometimes with ads, as tests continue in these spaces) will show in the right rail on relevant queries.