How to Earn Links for Free : SEO Tips

on Wednesday, 24 February 2016
Link earning is an important aspect of content marketing and has been recognized as an effective means to increase the rankings of your website.

Why Link Earning is important?

Some argue that it makes them a bit of confuse over the  transition from the previous approach of link building to link earning.I would like to clarify this confusion by saying that there is a stark difference between earning and demanding.

The current set of visitors never likes to be misguided, instead they like point by point data or content.Link building as a whole, requires unique & relevant content targeting the right traffic. Both goes hand in Hand! In layman terms,Link building is a homogeneous mix of content and the readers.

Earning is definitely an arduous task, as it would require a strategic effort to bring your website to a respectable position but believe me the effort is worth it!
Everybody expects relevant results from Google. Having irrelevant or shady sites ranking in the top of the search results helps neither you, the visitor, nor Google the search engine. This is one reason why Google works hard to improve their algorithms in order to rank those that deserve to be there.

Image Courtesy : cognitiveseo

You could earn links by following:

  1. Creating epic content that was so engaging people naturally linked to it in the course of their editorial and online work;
  2. Promoting your content so that it gets in front of the right people, who are naturally motivated to share and link to your content;
  3. Building relationships that give influencers in your space comfort in the fact that your work is high quality and valuable enough to share.
Earning links still requires a strategic approach, but it’s less about creating artificial structures that result in links or treating links like a numbers game. The focus, as with other areas of SEO, is on quality and value. Still, there’s an active place for building: instead of focusing on building links, focus on building your brand. If you’re creating high quality content that you’re placing in priority outlets, links will naturally follow as a by product of that work.

How to Evaluate the Quality of a Link:

Google’s Penguin update underscored the importance of the quality of your links. Nothing can damage your site’s credibility and rankings faster than sketchy links. As a result, it’s critical to assess the quality of a potential link if you’re working to cultivate those connections. Here’s a quick guide of questions to ask before actively pursuing a link to your site:
  • Is the site topically relevant to my content?
  • Is the design and organization clean and professional?
  • What’s the quality of the content that it publishes?
  • Is the site overrun with advertising?
  • Does the site have an active community, as evidenced by comments, social media engagement, and mentions?
  • What does their incoming link profile look like?
  • Is there a clear editorial hand at work developing and selecting content?
  • Would I be comfortable associating my brand with this site?
By shifting your focus away from tactics that build links and instead investing in earning them, you’re creating a foundation that help you attract links from the top authorities in your space. One of the best strategies for doing so is through content marketing; in the next chapter, we’ll take a closer look at what you need to know about content marketing and inbound strategies that work.

Continues .....


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