SEO Meta tags That really Matters & Considered by Google.

on Wednesday 3 February 2016


What Are Meta Tags?

Meta tags are used to provide the description of any web content to search engines with information about their sites.Meta tags are always added to the <head> section of your HTML page.



Do Meta Tags Help SEO?

Yes of course,proper use of Meta tags can helps web-masters to rank there webpage including its help in many other ways.

Does Google Use What Is In Meta Tags For Ranking Pages?

Not exactly but somehow Google cares about the the meta descriptions & title tags for ranking.

What Do Meta Tags Do in SEO?

Meta tags are those text which can be readable by search engine and same will be listed in the SERP.

Do Meta Tags control my search snippet listing in Google?

Yes,mostly for meta description However Google pick or make its own relevant and preferred snippet best suited for that web page in SERP.

Can I force My Meta Description To Be Used By Google?

No, But you can optimize them of consider yours.Like
  • Ask Google to index by doing “Fetch as Google” 
  • Optimize and re-write again (Relevant description) 
  • Double check your website for duplicate meta description ,Remove if any.
"Google’s generation of page titles and descriptions (or “snippets”) is completely automated and takes into account both the content of a page as well as references to it that appear on the web. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user’s query". GOOGLE

How To Write Meta Tags? 

See,Writing proper and meaningful meta tags which describes your web page accurately in short, Like in Title it should define the page is about in 50-70 Character where descriptions should be of 150-160 character. In short it should be complete and filled as possible you can.

What Are The Important Meta tags?

List of meta tags that Google understand and considers in SERP are :
  • Meta Descriptions 
  • Meta Title 
  • Meta Robots
  • Meta sitelinks search box
  • Meta No translation
  • Meta Site Verification 
  • Meta charset attribute
These are the tags which can be understand by Google robots however you can use more meta tags if they are important for your website.

Meta Description SEO Best Practices ?

The Meta description tag is used to summarize a web page,the same description which is around 160 characters (Ideal length)will be displayed by search engines in their SERP,which is extremely helpful in gaining the attention of users which will result a better click through rate from Search engine result page.

For Example look at Google`s own meta description
<meta name=”description” content=”Search the world’s information, including web pages, images, videos and more. Google has many special features to help you find exactly what you’re looking for.“>

On bing.com
On Yahoo.com



On Google.com

Can Pages Still Rank High Without a Meta Description?

Yes, But its recommended by Google that using meta description of web page is good practice and quality description will be displayed in SERP.

What Does Google Say about Meta Descriptions?

“The description attribute within the <meta> tag is a good way to provide a concise,human-readable summary of each page’s content.Google will sometimes use the meta description of a page in search results snippets, if we think it gives users a more accurate description than would be possible purely from the on page content.Accurate meta descriptions can help improve your click through; here are some guidelines for properly using the meta description.”Google

Can You Control What Message Appears in The Google Search Snippet?

No.

Does Every Page Need a Meta Description?

Yes for better CTR & proper indexing its good to have unique meta description.

Does Google Use The Meta Description When Ranking A Page?

Not exactly but Google’s reasons are somewhat mysterious,but their actions speak loudly:meta keywords don’t much matter any more,but meta descriptions most certainly matters.For more https://moz.com/learn/seo/meta-description.

What all Robots Meta Tag SEO Best Practices?

Google understands the following robots meta tag values :

  • NOINDEX – prevents the page from being indexed.
  • NOFOLLOW – prevents Google-bot from following any links on the page.
  • NOARCHIVE – This tag only removes the “Cached” link for the page.
  • NOSNIPPET – Prevents a description from appearing below the page in the search results, as well as prevents caching of the page.
  • NOODP – blocks the Open Directory Project description of the page from being used in the description that appears below the page in the search results.
  • NONE – equivalent to “NOINDEX, NOFOLLOW”.
For more on.. Robots Exclusion Protocol

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